At bike shows there are rules.
Fixies must be bling.
Electric motors must crop up slightly unexpectedly.
And somewhere there must be a lovely Bianchi in celeste blue.
These are given.
The company will remain nameless for discretion’s sake, but I have to say this is the very first image as you walk through the door at the Bringaexpo today in Budapest. Another rule – at every show there must be one piece of marketing that makes you go “what were they thinking?” 
I Do Not Despair 
Very strange advertisement. Not sure where they are going with the oranges and the plastic drop sheet as a cape. I guess it does make you remember the ad but not sure it’s in a good way. 🙂
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All a bit Stepford Wives, he is really creepy when seen full size across an exhibition display.
They have panels elsewhere on the stand with similar line ups of families and the inevitable model in lycra but this one is bizarre.
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Oh, c’mon, do tell who the exhibitor was!!
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Not while my day job involves raising industry sponsorship!
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