At bike shows there are rules.

Fixies must be bling.

Electric motors must crop up slightly unexpectedly.

And somewhere there must be a lovely Bianchi in celeste blue.

These are given.

The company will remain nameless for discretion’s sake, but I have to say this is the very first image as you walk through the door at the Bringaexpo today in Budapest. Another rule – at every show there must be one piece of marketing that makes you go “what were they thinking?”