I have recently been shown the animation that SRAM created from their Urban Days event where I was a speaker and participant in May. Previous post here

The weirdest feeling – seeing yourself as an animation.

However I think we have all enjoyed the concept, I think they did a pretty good job of bringing it to life.

The full video with an hour’s very enjoyable debate about the future of urban cycling is also on line. I thoroughly enjoyed the discussions with Stan Day (SRAM), Stephan Augustin (BMW) and John Kock (Springtime). It is a pity that the presentation from Stephan isn’t on line with the others, its the kind of thing the bike world needs to see to remind us that while we advocate the car industry isn’t standing still.